Web Design with Web 2.0

Web Design with Web 2.0

A good UI UX on your website will always transfer to increased conversions, no matter whether your goals are sales, or lead capture, or even something else. Today we going to look at the ten major elements which makes up Web 2.0.  


1. Prototyping 
2. Color Schemes  
3. Bold Typography 
4. Minimalism  
5. Mobile First 
6. Grid Layouts 
7. Custom Illustrations  
8. Dynamic Gradients 
9. Drop Shadows 
10. Scroll Triggered Animation



Whether you’re a new blooming business and want to build your first website or revamp your existing one, the primary approach should be prototyping the design. Start your Ideas by putting them into a wireframe, the basic three-dimensional model will allow you to display the functional elements of a webpage. 


Color schemes play a major role while designing a website, using too many colors on your website make it look tacky. Poor combination of colors makes you feel like you’re not a skilled designer. Choosing right color coordination is a bit of challenge, let’s look how color can improve your website and how to choose color schemes:  

Let’s take the example of “COCA-COLA” brand.  

The first thing which comes to your mind when you think of Coca-Cola is an image of its iconic red logo. And for the matter of fact, the decision of red color for brand Coca-Cola was not accidental, red color serves two main purposes:  

  1. The red fire engine allows the company to stand out from its competitors.   
  2. Colors have feelings and emotions, red color triggers excitement, boldness, love, and companionship. The same feeling Cola-Cola want you to associate with its soda.      

When you’re picking the right color, you are creating a memorable brand. 3 steps to apply color on your website – the Correct way: 

  1. Choose a dominant color as your brand color. 
  2. Choose not more than 2 root colors to create the color scheme. 
  3. Choose an appropriate background color.  

a) Dominant Color

Your brand color. This color will help visitor and user to remember your brand when they think of you or when they see the same color somewhere else.  

b) Color Scheme

The Color Preferences, plays a major role in targeting audience because men and woman prefer different colors. You need to identify if your website targets men or women. 

The color scheme is divided into three part according to gender preferences.  

  1. Bright & Soft Color 
  2. Achromatic  
  3. Tint vs. Shades 
Color-Scheme Anatomy

c) Background Color

Choosing a background color is a lot like choosing a wall color for your room, as you don’t want the color to be boring that the room becomes totally sterile. Same way background color affects the look of your website. While browsing the website, background color should always be soothing and comfortable for visitors. Strong and Overly Bold background colors make visitors eyes glazed and discomfort. 

How do you decide which background color to use? You need to get this right as it entirely depends on the direction of your website. There are majorly two categories of sites- 

  1. Information and e-Commerce Websites: These kinds of websites usually use a neutral background color in order to make you concentrate on their content and products. 

  2. Corporate and Business Websites: These websites have two major purposes i.e. promoting the brand or its services. 

While promoting a brand, you want a strong brand identity (remember the example of Coca-Cola). Always pick various shades of your Brand Color as your background Color. On the other hand, while promoting your services, use neutral, white or dull colors as you want your audience to pay attention to your content and information.  

Also Read: Top 10 UI/UX Design Trends


Typography is the art, style, and technique of displaying or arranging type to make letters readable, clear, understandable and appealing. As we know websites are designed to deliver content so “CONTENT IS KING” and it entices users to engage with your text. 


Nowadays, we are seeing hero banners and images replaced by bold headlines. Bold Typography design has brought the new revolution in the design industry and dominated traditional imagery designs as it looks clearer and more focused.  


A proper place to put the Bold Fonts is a Header. This is the place where users expect to see a bold text. As per the font psychology adding bold letters to your header creates a better attention towards your logo design and company slogan and makes them easy to remember.  


Using too much Bold font perceived negativity. As we should know Bold fonts used to covey a piece of important information. Using bold fonts intensively makes our page look unmanaged and disoriented. Also, keep in mind, bold fonts should not be too long as the visual incitement works only when an adequate amount of content is used.  


As Joshua Becker mentioned in the book “THE MORE OF LESS” You don’t need more space. You need less stuff. Minimalist designs or images strive to carry the message of clarity which assists the end user to see the essential elements of the interface by fulfilling the expectation purposefully.   


Characteristics of Minimalist Designs:

  1. Flat Patterns and Textures 

  2. Limited or Monochromatic Color Palette 

  3. Restricted Features and Elements 

  4. Maximized Negative Space 

  5. Dramatic use of Typography  

The most essential pros of Minimalist design are that it tends to create an environment that lets the user focus much more efficiently on what you offer. Page visitors will recall your design without any effort as it makes such a strong impression. Flat Patters and Limited colors guide visitor’s right direction where you most want their eye to fall which leads to maximum reader attention, higher conversion and a better memory of what they saw when they visited your page. 


Mobile has rapidly taken over the world. According to recent stats, nearly seventy percent of digital media is spent on mobile, means mobile are especially important to pay attention to. In order to ensure your website is making a good impact on audiences make sure your website must be responsive and run on mobile functionality.


  1. Content Should be readable and well assigned. 

  2. Images and illustration must be understandable and clear. 

  3. There must be no overlapping of content and images. 

  4. Your Design must be compatible with all smart devices. 

  5. Add header and footer for quick links. 

  6. And most importantly test your website on all devices thoroughly.  


Grid Layout is a concept or method of constructing a grid with the help of CSS. Nowadays, we have “Fluid Grid System” which are responsive and easy to handle in mobile devices as they include predefined classes. Let’s look forward to why Grid Layout will improve your designs:


  1. Grids keep your content well Managed and Organized. 

  2. Balancing your design will get automatically accessible. 

  3. Grids will boost Your Visual Hierarchy. 

  4. Grids are more flexible and fluid. 

  5. Grids make typography to appear neater and more organized.  

Types of Grid Layouts (Anatomy of the Grid): 


a) Manuscript Grid

A single column grid with large rectangular area occupying most of the space inside the format. 

b) Column Grid 

They are multiple columns in a row or within the format. They are best used in discontinued information need to be shown. 

c) Modular Grid

These are column grids along with horizontal divisions which are marked by rows. The columns, rows, and gutters form a matrix of cells. 

d) Hierarchical Grid

These are mostly found on the web and usually display spontaneous placement of elements. When any other type of grid layout does not fit well then hierarchical grids are used.   



A creative attire always makes things catchier. Nothing tells a story better than creative Illustrations. As a designer, you must have a powerful visual direction to create an Illustration that matches with your website or page. But more importantly these illustrations should be used in the right place, then only the design will make sense. 


Illustration Designs FAQs

a) What type of Illustration should I use in my web-page? 

Illustration elements must be used according to the category of your website. Suppose, if you’re making a webpage on data-analytics you should use illustrations related to statistics, graphs, and data-entry. Such images will give your page more insight and fulfill the expectation purposefully. 

b) Where to use Illustration?  

An illustration interprets and strives to carry the message and purpose of the content, they can improve User Experience in your work by visually explain the meaning to your text, concept or process. Using illustration element at the right place make clarity and visitor tends to recall your website or blog as it focusses much more efficiently on what you offer 

c) When to use Illustrations? 

Illustrations are widely used to communicate the context of a text. Meaningful artwork carries fast explanation and makes the user interface livelier.   


Gradients have made progressive come back in recent time. Gradients were completely out of designing market but now many Big enterprises have started using them. We have seen them back again in Google Material Design and if you remember Instagram have redesigned their logo in gradient form.



Drop shadow is a part of both Graphic Design and Web Design is an effect which constructs the illusion that element is floating over its background. Using proper amount drop shadows on images and icons creates incredible Visual Interest to your designs.  


In Web design, drop shadows are formally introduced in CSS3. The CSS property “box-shadow” applies shadow to element frame. In its simplest form, you only need to define the horizontal and vertical shadows. 



Techniques like this give you the ability to create vibrant and interactive web experiences. In this case, the animation gets fired when user scrolls for which we use jQuery’s scroll() event. Everyone loves to show off, adding animation to your website create an impression on the visitor’s eyes and make them visit your page or site more. 


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