Virtual Try On

Project overview

The client has a fashion brand in the USA with 9 stores and a website selling over 200 types of clothing. In their stores, customers can try on clothes in person. But online, shoppers couldn’t see how clothes would look or fit before buying. The client wanted to make online shopping easier and more fun by letting people try on clothes virtually from home.

The Problem

• No Online Trial Room: Shoppers couldn’t try on clothes before buying online.
• Less Confidence: Many people were unsure about buying, and some returned clothes that didn’t fit or look right.
• Better Experience Needed: The client wanted to make online shopping more like shopping in a store.
• Low Rate of Conversion: Many visitors browsed the website but hesitated to complete their purchases due to uncertainty about how the clothes would look or fit.

Our Solution

We built a special tool for their website. Now, shoppers can stand in front of their phone or computer camera and see the clothes on themselves, just like a real trial room! The clothes move with the person as they move, making it feel real.

Our Approach

• We listened to the client’s needs and learned about their customers’ shopping habits.
• We chose the best technologies to make a tool that is easy to use and works on any device.
• We made sure the tool lets shoppers see clothes on themselves in real time, with clothes moving naturally as they move.
• We tested the tool with real users and improved it based on their feedback.
• We worked closely with the client to make sure the tool fit perfectly into their website and looked great.
• We integrated the virtual try-on tool directly into their existing web store, so customers could use it easily without leaving the site.

How It Works

• Camera On: The shopper turns on their camera.
• Live Preview: They pick a piece of clothing, and it appears on their body on the screen.
• Moves with You: If the shopper moves their arms or turns, the clothes move too, just like real life.
• No Extra Apps Needed: It works right on the website.

The Technology Behind It

• AI and AR Tools: We used smart computer programs (like Mask R-CNN, DeeplabV3+, MediaPipe Pose, Unreal Engine, ARKit, and ARCore) to make the clothes fit and move naturally.
• DALL-E: Helps show different styles and looks.
• AWS and API Gateway: Keep everything running smoothly and safely online.

The Results

• Website Engagement Increased by 35%: Shoppers spent more time exploring and trying on clothes virtually.
• Online Sales Grew by 28%: More people felt confident to buy after using the virtual try-on.
• Product Returns Dropped by 22%: Fewer customers returned items because they could see how clothes looked on them before buying.
• Customer Satisfaction Rose by 30%: More shoppers left positive feedback about their experience.