Today, retailers use AI to handle all customer service interactions, generate content for social media channels, manage inventory levels, analyze data on web traffic for conversion optimization purposes, etc. In the past decade, online shopping has grown by leaps and bounds. eCommerce services are not just for millennials anymore. 78% of Internet users in the 55-64 age group now shop online at least once a month, equating to 2 million seniors shopping online every day!
Companies that want to capture a slice of this lucrative market must understand how other businesses are succeeding (and failing). In this article, we are providing some insights into the current and future eCommerce trends that you'll see in 2022.
The Top 10 Ecommerce Trends for 2022
An eCommerce website development is the first step to any online business. But it's not enough to have a beautiful website. To sustain growth, companies need to be aware of the latest trends in eCommerce services. Many eCommerce trends have emerged over the past decade, and we can see how it has influenced businesses and marketers. Below is a list of the top 10 eCommerce trends that you'll see in 2022:
PERSONALIZATION
People want to feel like they are dealing with a company that understands them and their needs, and that's why companies need to provide personalization at every stage of their customer journey – from content marketing to customer service.
MOBILE COMMERCE
Mobile commerce is the new eCommerce trend taking the world by storm. It's a natural progression from eCommerce, and it's all about giving customers what they want, when and where they want it. The future of eCommerce development services will go beyond the simple transactions for products or services to provide more value-added services such as personal assistants, interactive shopping experiences with AI-powered virtual customer service representatives, personalized shopping experiences based on customers' preferences and more.
ARTIFICIAL INTELLIGENCE
The increasing use of AI technology has led to the rise of eCommerce. To date, many eCommerce services sell everything from jewelry to furniture. Consumers can find anything on these websites and make online payments through credit cards or PayPal. ECommerce is poised to benefit from artificial intelligence (AI) more than most industries. AI tools can streamline every aspect of online retail, from inventory management to customer service.
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Inventory management is the backbone of all successful online retailers. Ecommerce entrepreneurs must keep track of their inventory and order new products promptly to meet customer demand. Batch sizes are small, and the process is often repeated several times a day; any inefficiency can be fatal for an eCommerce company. Fortunately, AI can help manage inventory with optimal efficiency.
VOICE COMMERCE
Voice commerce is a new way of shopping that makes it possible to order products and services simply by using voice commands. This technology has been a hot topic in the past couple of years as many people have been interested in this new way to shop. It is a big change from the other ways people have shopped, such as going into brick-and-mortar stores or going online to purchase items.
E-COMMERCE WILL EXTEND BEYOND BUSINESS-TO-BUSINESS (B2B)
Beyond the business-to-consumer (B2C) industry, eCommerce is expanding. As a result, firms in different industries must improve their digital marketing strategies to increase conversions. When customers go to Amazon, one of the most popular eCommerce sites in terms of sales, they can quickly find product listings, add items to carts, and complete purchases.
Manufacturers, retailers, business-to-business (B2B), direct-to-consumer (D2C), and direct-to-business (D2B) brands are all working to make this eCommerce trend a reality by optimizing their websites for higher conversion rates.
CONVERSATIONAL COMMERCE (CHATBOTS)
Conversational commerce is a new trend with big potential. It's an interesting blend of artificial intelligence and marketing because chatbots need to be programmed with specific responses depending on what the customer says. But it's also a cost-saving tool for businesses that can handle some transactions without human interaction.
The rapid development in technology has brought about even more convenience for customers. It has also provided brands with numerous new ways to engage with them, such as conversational commerce.
VIRTUAL REALITY (VR) AND AUGMENTED REALITY (AR)
We can consider VR and AR new tools in the online marketing mix. It is an avenue for marketers to create experiential marketing content. In the future, eCommerce website development will integrate VR and AR into e-commerce services to change the way we shop online in a big way. For just a few examples:
● We may use VR or AR to shop in our own homes with 3-D projections of furniture and other home goods that we have seen on the web.
● In places where there is no brick-and-mortar store, people could use their smart devices with Augmented Reality apps to see what items are available in stores near them, how they look on their person, and order from their own home.
INNOVATION
There is an increased focus on innovation in eCommerce services. The eCommerce industry is always looking for ways to improve efficiency. Innovation in this sector has allowed for better customer service, faster delivery, and easier purchasing. Innovation is the key to success, and eCommerce websites constantly need innovation to sustain. In this new ecosystem, eCommerce website development has become a powerful marketing tool for businesses to connect with their customers.
SOCIAL MEDIA INFLUENCERS AND INFLUENCER MARKETING
The increasing usage of social media has made it a key player in the e-commerce world. The millennial generation is more than twice as likely to make purchases based on social media posts than non-millennials, according to a recent survey by eMarketer. Compared to traditional forms of marketing, influencer marketing has gained a lot of momentum in recent years.
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For one thing, the cost-effectiveness of using influencers as brand ambassadors is too good to ignore. Influencer marketing also allows brands to interact with their target market directly without any barriers between them.
ENDOWING SMALL BUSINESSES
There is an apparent trend in the eCommerce space that goes hand-in-hand with the growth of social commerce. Small business has been a big focus for many years now and will continue to be as we move forward, which is why Facebook has focused on providing small businesses with valuable tools.
A study by Facebook found that small businesses with a presence on Facebook can generate more web traffic, increase average order size, and improve repeat purchases. According to Shopify, small business eCommerce sales have grown over 100% in the last five years. According to Forbes, 46% of small businesses use online channels to sell their products and services.
Final Verdict
The eCommerce industry and the eCommerce services are dynamic and ever-changing. Even though it's only been around for about 15 years, it has changed significantly from its inception. For the past decade, the industry has been influenced by technological innovations that have shifted from pure convenience to being increasingly concerned with customer experience.
While some naysayers are predicting the downfall of eCommerce due to increased competition from new technologies, it seems quite possible that the future of eCommerce will be bright indeed.
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