eCommerce Website Built on Sitecore

Wolves is a fast-growing streetwear fashion label based in Canada. The brand is known for its limited-edition drops, bold designs, and strong connection with the youth and urban fashion communities. They cater to a style-conscious audience that prefers expressive clothing, influencer-led trends, and seamless online shopping.

INDUSTRY: E-commerce

DURATION: 6 Months

PLATFORM: Web Development

REGION: Canada

Technologies:

- Sitecore

Project Overview

The objective was to build a high-performance, mobile-friendly eCommerce website that delivers a visually striking and smooth shopping experience. The website needed to not only support regular shopping behavior but also manage time-sensitive product drops, influencer campaigns, and dynamic content updates.

We selected Sitecore as the ideal foundation because of its built-in flexibility, strong personalization capabilities, and powerful content management features. Our team took care of the complete implementation—from UI/UX design and backend development to third-party integrations and deployment.

The result is a future-ready fashion eCommerce site that helps Wolves connect better with its audience, roll out updates faster, and scale their operations with ease.

Project Requirements

The client had the following goals in mind:

Develop a modern, mobile-first eCommerce website that reflects their streetwear culture
Showcase collections, limited-edition drops, and influencer picks through custom pages
Integrate payment and shipping APIs for real-time order and delivery processing
Support easy product filtering (e.g., size, color, collection, tag)
Enable the team to manage banners, content, and promo codes without technical help
Optimize SEO, page speed, and mobile usability
Prepare the site for future multi-region and multi-currency support

Solutions

We used Sitecore to develop a custom, scalable platform tailored to Wolves’s business needs. The solution was crafted to empower their internal team while offering an engaging experience for users.

Sitecore Commerce Architecture
We built the website using modular architecture so that every part of the product listing—images, prices, tags, sizes—could be managed independently. It allows the marketing team to publish and modify content without going through development cycles.

Responsive, Visual-First Design
The UI was tailored for the street fashion audience—bold typography, grid-based layouts, and strong product visuals. Our mobile-first approach ensured quick page load times and smooth interactions across screen sizes.

Collection & Drop Management
We designed dynamic templates for product collections and time-based “drops,” where the client can activate entire lines of new products at a scheduled time. This supports their limited-edition strategy effectively.

Secure Checkout with Stripe
We integrated Stripe for seamless payment processing, including credit/debit cards and mobile wallet support. Checkout flows were simplified for faster conversions.

Logistics & Tracking Integration
Canada Post API was connected to handle shipping rates, order tracking, and fulfillment statuses—keeping the customer informed in real time.

Promo Codes & Campaigns
Admin users can create, schedule, and disable promo codes and sales campaigns without writing a single line of code. The team can run weekend sales, influencer campaigns, and flash discounts effortlessly.

Analytics & SEO
The platform is integrated with Google Analytics, SEO tools, and performance optimization layers like lazy loading and schema markup. This helps with better search engine visibility and marketing decisions.