web design with web 2.0

4 min Nov 18, 2020 Aman Balooni WEB Views : 675
Web 2.0 technology is the next stage of www development from static website pages to dynamic pages with user-generated content. Web 2.0 defines the shift in the approach to using the internet, say, social media platforms that allow you to share information and express feelings online. It is accessible 24/7 and has a user-friendly version that offers collaboration, discussion, and interaction possibilities.

what is web 2.0?

Web 2.0 technology is the next stage of www development from static website pages to dynamic pages with user-generated content. Web 2.0 defines the shift in the approach to using the internet, say, social media platforms that allow you to share information and express feelings online. It is accessible 24/7 and has a user-friendly version that offers collaboration, discussion, and interaction possibilities.
In the early stages of the internet, its the owner's duty to post data on websites, and we could only view or download it, but now Web 2.0 lets you play the role of content creator and interact in real-time through your views, ideas, and suggestions.
The main idea behind Web 2.0 is changing the way web pages are designed and used without any modification in the technical specifications like web-oriented architecture, social web, and rich websites.



●    Hosted Services (Google Maps)
●    Web Applications ( Flickr, Google Docs)
●    Video-Sharing Sites (YouTube)
●    Social news sites (Digg and Reddit)
●     Podcasting (Podcast Alley) 
●    Folksonomies (Delicious)
●    Wikis (Media wiki)
●    Blogs (Tumblr, Word press)
●    Social Media ( Instagram, Facebook)
●    Micro Blogging (Twitter)
●    content hosting services

web 1.0 and web 2.0 comparison

The primary distinction between Web 1.0 and Web 2.0 is that Web 1.0 is the first version of an internet browser, whereas Web 2.0 is a byproduct of Web 1.0's evolution. Web 1.0 contains only readable internet data, whereas Web 2.0 technology includes writable data on the internet.


Web 1.0

Web 2.0


The first version of a web browser It is an intensified version of Web 1.0


It cannot be modified. Quick updates and frequent modification

Data type

Readable data Writable data


It includes linear information It has Non-linear information.

Web type

Static Web Dynamic web


web 2.0 advantages

  1. Web 2.0 offers diverse information in one click.

  2. Web 2.0 is easy to use and available at any time and place.

  3. Dynamic learning communities.

  4. Various media types like webpages, text/pdf, images, videos, etc.

  5. Information is available in various languages.

  6. Allows you to participate in forums and discussions to share views and increase your knowledge base.

  7. It is user-friendly.

  8. Boost brand awareness

  9. Sharing information is easy with friends and family.

A good UI UX on your website will always transfer to increased conversions, no matter whether your goals are sales, or lead capture, or even something else. Today we going to look at the ten major elements which makes up Web 2.0.  



Whether you’re a new blooming business and want to build your first website or revamp your existing one, the primary approach should be prototyping the design. Start your Ideas by putting them into a wireframe, the basic three-dimensional model will allow you to display the functional elements of a webpage. 


Color schemes play a major role while designing a website, using too many colors on your website make it look tacky. Poor combination of colors makes you feel like you’re not a skilled designer. Choosing right color coordination is a bit of challenge, let’s look how color can improve your website and how to choose color schemes:  

Let’s take the example of “COCA-COLA” brand.  

The first thing which comes to your mind when you think of Coca-Cola is an image of its iconic red logo. And for the matter of fact, the decision of red color for brand Coca-Cola was not accidental, red color serves two main purposes:  

  1. The red fire engine allows the company to stand out from its competitors.   
  2. Colors have feelings and emotions, red color triggers excitement, boldness, love, and companionship. The same feeling Cola-Cola want you to associate with its soda.      

When you’re picking the right color, you are creating a memorable brand. 3 steps to apply color on your website – the Correct way: 

  1. Choose a dominant color as your brand color. 
  2. Choose not more than 2 root colors to create the color scheme. 
  3. Choose an appropriate background color.  


Your brand color. This color will help visitor and user to remember your brand when they think of you or when they see the same color somewhere else.  


The Color Preferences, plays a major role in targeting audience because men and woman prefer different colors. You need to identify if your website targets men or women. 

The color scheme is divided into three part according to gender preferences.  

  1. Bright & Soft Color 
  2. Achromatic  
  3. Tint vs. Shades 
Color-Scheme Anatomy


Choosing a background color is a lot like choosing a wall color for your room, as you don’t want the color to be boring that the room becomes totally sterile. Same way background color affects the look of your website. While browsing the website, background color should always be soothing and comfortable for visitors. Strong and Overly Bold background colors make visitors eyes glazed and discomfort. 

How do you decide which background color to use? You need to get this right as it entirely depends on the direction of your website. There are majorly two categories of sites- 

  1. Information and e-Commerce Websites: These kinds of websites usually use a neutral background color in order to make you concentrate on their content and products. 

  2. Corporate and Business Websites: These websites have two major purposes i.e. promoting the brand or its services. 

While promoting a brand, you want a strong brand identity (remember the example of Coca-Cola). Always pick various shades of your Brand Color as your background Color. On the other hand, while promoting your services, use neutral, white or dull colors as you want your audience to pay attention to your content and information.  

Also Read: Top 10 UI/UX Design Trends


Typography is the art, style, and technique of displaying or arranging type to make letters readable, clear, understandable and appealing. As we know websites are designed to deliver content so “CONTENT IS KING” and it entices users to engage with your text. 


Nowadays, we are seeing hero banners and images replaced by bold headlines. Bold Typography design has brought the new revolution in the design industry and dominated traditional imagery designs as it looks clearer and more focused.  


A proper place to put the Bold Fonts is a Header. This is the place where users expect to see a bold text. As per the font psychology adding bold letters to your header creates a better attention towards your logo design and company slogan and makes them easy to remember.  


Using too much Bold font perceived negativity. As we should know Bold fonts used to covey a piece of important information. Using bold fonts intensively makes our page look unmanaged and disoriented. Also, keep in mind, bold fonts should not be too long as the visual incitement works only when an adequate amount of content is used.  


As Joshua Becker mentioned in the book “THE MORE OF LESS” You don’t need more space. You need less stuff. Minimalist designs or images strive to carry the message of clarity which assists the end user to see the essential elements of the interface by fulfilling the expectation purposefully.   


Characteristics of Minimalist Designs:

  1. Flat Patterns and Textures 

  2. Limited or Monochromatic Color Palette 

  3. Restricted Features and Elements 

  4. Maximized Negative Space 

  5. Dramatic use of Typography  

The most essential pros of Minimalist design are that it tends to create an environment that lets the user focus much more efficiently on what you offer. Page visitors will recall your design without any effort as it makes such a strong impression. Flat Patters and Limited colors guide visitor’s right direction where you most want their eye to fall which leads to maximum reader attention, higher conversion and a better memory of what they saw when they visited your page. 


Mobile has rapidly taken over the world. According to recent stats, nearly seventy percent of digital media is spent on mobile, means mobile are especially important to pay attention to. In order to ensure your website is making a good impact on audiences make sure your website must be responsive and run on mobile functionality.


  1. Content Should be readable and well assigned. 

  2. Images and illustration must be understandable and clear. 

  3. There must be no overlapping of content and images. 

  4. Your Design must be compatible with all smart devices. 

  5. Add header and footer for quick links. 

  6. And most importantly test your website on all devices thoroughly.  


Grid Layout is a concept or method of constructing a grid with the help of CSS. Nowadays, we have “Fluid Grid System” which are responsive and easy to handle in mobile devices as they include predefined classes. Let’s look forward to why Grid Layout will improve your designs:


  1. Grids keep your content well Managed and Organized. 

  2. Balancing your design will get automatically accessible. 

  3. Grids will boost Your Visual Hierarchy. 

  4. Grids are more flexible and fluid. 

  5. Grids make typography to appear neater and more organized.  




A single column grid with large rectangular area occupying most of the space inside the format. 


They are multiple columns in a row or within the format. They are best used in discontinued information need to be shown. 


These are column grids along with horizontal divisions which are marked by rows. The columns, rows, and gutters form a matrix of cells. 


These are mostly found on the web and usually display spontaneous placement of elements. When any other type of grid layout does not fit well then hierarchical grids are used.   



A creative attire always makes things catchier. Nothing tells a story better than creative Illustrations. As a designer, you must have a powerful visual direction to create an Illustration that matches with your website or page. But more importantly these illustrations should be used in the right place, then only the design will make sense. 




Illustration elements must be used according to the category of your website. Suppose, if you’re making a webpage on data-analytics you should use illustrations related to statistics, graphs, and data-entry. Such images will give your page more insight and fulfill the expectation purposefully. 


An illustration interprets and strives to carry the message and purpose of the content, they can improve User Experience in your work by visually explain the meaning to your text, concept or process. Using illustration element at the right place make clarity and visitor tends to recall your website or blog as it focusses much more efficiently on what you offer 


Illustrations are widely used to communicate the context of a text. Meaningful artwork carries fast explanation and makes the user interface livelier.   


Gradients have made progressive come back in recent time. Gradients were completely out of designing market but now many Big enterprises have started using them. We have seen them back again in Google Material Design and if you remember Instagram have redesigned their logo in gradient form.



Drop shadow is a part of both Graphic Design and Web Design is an effect which constructs the illusion that element is floating over its background. Using proper amount drop shadows on images and icons creates incredible Visual Interest to your designs.  


In Web design, drop shadows are formally introduced in CSS3. The CSS property “box-shadow” applies shadow to element frame. In its simplest form, you only need to define the horizontal and vertical shadows. 



Techniques like this give you the ability to create vibrant and interactive web experiences. In this case, the animation gets fired when user scrolls for which we use jQuery’s scroll() event. Everyone loves to show off, adding animation to your website create an impression on the visitor’s eyes and make them visit your page or site more. 

key features of web 2.0

The essential Web 2.0 features let you classify and discover dynamic information that flows between the website owner and client using comments, evaluations, and reviews. The Web 2.0 technologies used on the server side are Ruby, PHP, Python, Perl, etc. On the client side, it is JavaScript Ajax, frameworks like Moo Tools, JQuery, etc.

Folksonomy: Conventional web directories like Yahoo and DMOZ use pre-defined information classifications like category and subcategory. Thus, Web 2.0 allows users to form free classifications and find information without adhering to the existing framework, also known as social tagging. 

User Contribution: The site owner provides the information on the conventional web, and you are the receiver. But Web 2.0 allows you to contribute to the content through review, comments, and evaluation.
User Participation: The website owner in the traditional web solely provides content, but in web 2.0, users participate in content sourcing, known as crowdsourcing.

User Participation:The website owner in the traditional web solely provides content, but in web 2.0, users participate in content sourcing, known as crowdsourcing.

Trust: Traditional web content is shielded by Intellectual Property Rights, whereas web 2.0 content is freely shared, reused, redistributed, and revised.