Online Marketing with Kentico Xperience
Technologies are changing rapidly and everything’s getting digitized. Day by Day the target audience is moving online as internet is easily available to everyone. In 2021 if you want to reach your customers then you need to make an online footprint of your brand and to do so you need a digital marketing platform.
Kentico Xperience is a Digital Xperience Platform, according to Gartner a DXP is an integrated piece of technologies that support composition, management, delivery and optimization of digital experiences. Kentico Xperience offers various marketing features like contact management, campaigns, lead scoring, etc. In this blog we have lucidly explained all online features of Kentico.
Top Digital Marketing Features of Kentico Xperience:
1. Email Marketing
Email Marketing is an online strategy to send marketing/promotion mails to potential clients. Kentico Xperience offers a complete package for email marketing, you can create custom templates, design contents of email, send it and analyze the success of the campaign.
Kentico Xperience allows you to collect data of your customers and help you deliver personalized marketing experiences to your customers. You can easily create personalized experience based on user age, link clicks, device, location, pages visited, previous experience, purchased products, etc.
3. A/B Testing
A/B Testing is a method of comparing two version of landing pages or campaigns to see which one performs better. Kentico has an easy-to-use A/B testing tool to determine the best option for you and increase your conversion rates. It also allows to track your tests real time and give other insights.
4. Lead Scoring
Leverage Kentico Xperience platform to rank your leads and to determine worthiness of a specific lead. Based on criteria you have set, points can be assigned to leads. You can also integrate Kentico Xperience with Salesforce or Microsoft Dynamics 365 to export or import leads.
5. Contact Management
Contact Management is a process of adding, storing and managing contact data and streamlining all your marketing activities. Kentico Xperience offers a fully integrated contact management system and also allows you to track pages visited, links clicked, Email Campaigns engagement, etc.
6. Online Forms and Surveys
You don’t need any technical knowledge to create online forms or surveys on your website, with just a few clicks you can create customized form or surveys on Kentico Xperience. Just drag and drop to create a form and the submitted data can also be exported to Excel.
7. Multilingual Content
If you want to expand your business and reach customers across the world then you need a multilingual website. Kentico Xperience allows you to create website on multiple languages like Chinese, Russia, Arabic, etc. There are many advantages of having multilingual website like it’s cost effective, easily reach non-native English speakers, expand into new markets and increase traffic on the website.
Key Benefits of Kentico Xperience Platform:
1. Ease of Content Management
You don’t need any coding skills or technical knowledge to manage content on your Kentico website. Marketers can easily add, manage and update content on the website.
Page builder helps you design web pages by using a simple drag and drop interface. Structured content and pages templates save time by allowing users to create new pages, sections by reusing old content. Edit content, add links or media files using intuitive rich-text editor.
Kentico Xperience is one of the few DXP that allows you automate your tasks. Automate your marketing activities and nurture sales leads. Using Kentico Xperience you can automate, manage and optimize your email marketing campaigns.
3. Privacy and GDPR
Kentico believes in responsible marketing and keeping users' data private. It complies with GDPR, PII and CCPA to protect customers data. Kentico Data Protection App allows you to create, stored, edit and archive consent. Using Kentico Platform you can also delete relevant data to comply with privacy regulations.
4. E-Commerce Solution
As internet is becoming easily accessible across the world, more and more people are choosing online options to buy products or services. Kentico Xperience allows you build online store your business.
Kentico Xperience e-commerce solution offers various features like Product Bundling, Product Categorization, e-Commerce APIs, Faceted Search option, Customized shopping cart, checkout process and Google Analytics Tracking.
While Kentico Xperience offers great flexibility, scalability and support to build online websites for your business, it is one of the best tools to cater your marketing needs. It is one of the best online marketing solution.
Kentico Marketing Tools thus put you in a win-win situation, both on business and customers' side. Stay tuned for more blogs on Kentico Xperience.